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NCAA has confirmed that the BSN website issues do not constitute an extra benefit. It is permissible for college athletes to establish a "free profile" on this website and provide video and stats because anyone can do so; therefore, it is not an extra benefit as defined by the NCAA bylaws.
Because the service is free and available to all college students as a way of networking and promoting themselves and is not benefiting solely student-athletes or solely All-Americans, there is no violation with NCAA rules.